Google May Get Personal: "With last month's acquisition of Outride, Google may be poising itself to go into an area of search refinement that no major player has gone successfully before: personalized search results." That could certainly be interesting. In real life, we all tailor our answers to questions based on what we know about the person asking. Why can't search engines do the same? It doesn't need to just (or primarly) be demographic data as this article talks about, though. In fact, prior-usage data could be more interesting. Amazon gets smarter about me everytime I use it; why can't Google? I'm sure others have played with this idea, but one can expect things from Google that actually work. <via webvoice>