Microsoft ditches the paperclip and turns it the event into marketing site for the new version of Office -- complete with its own URL, the voice of Gilbert Gottfried as "Clippy," and obscure web-culture references. The site reveals (gasp!) not only a sense of humor from the Redmond giant, but even the ability to poke fun at itself. Something rarely seen from a Fortune 500. Most will think it's lame because it's Microsoft, of course, but all in all, you have to admit it's quite a brilliant marketing idea. Excerpt from the video: "Next to Microsoft Bob, you're the most annoying thing in computer history." Clippy: "You know Bob? He's a friend of mine." <via>