On the way to lunch, I saw a bus with an Alitalia Air ad on the side. It had two pictures of an attractive couple on the verge of kissing and copy along the lines of, "we take you to new heights." I wasn't sure if they were trying to convey: a) Fly with us, and we'll do more for you than get you there (nudge, nudge, wink, wink). b) Our seats recline, and we don't mind if you take advantage of that. c) Pretty people who have sex fly with us, so you should to. I imagine it was C, as this is a common advertising message, but it was hard to tell. Thankfully, their site makes it little clearer, since the (different) sexy couple is in a pool (and in evening wear), obviously not on a plane, which the couple in the ad could have been.