Who wanted Webvan to survive?: "Customers began to abandon Webvan almost as soon as they had sampled it. Only one in five, acquired at a cost of more than $100 each, placed multiple orders, and only one in five of those became long-term regular clients." This is surprising. Everyone I heard from who used the service loved it. But then, perhaps 1 in 5 ain't so bad when you're talking about getting people to change life-long habits.