Bruce Sterling:

"It just amazes me how often people who know absolutely nothing about code want to tell software people their business. 'Why don't they just,' that's the standard phraseology. 'Why don't they just' code up something-or-other. Whenever I hear that, frankly, I just want to slap the living shit out of those people." (I didn't read the rest of the piece yet, but I'm sure it's entertaining.)