Palm Tweaks Brand Strategy:

"The Milpitas, Calif.-based firm said its two new trademarked product brand names -- Tungsten and Zire -- would highlight the differences in products tailored to different segments of the PDA market. Previously, Palm products either shared their brand name with their manufacturer, such as the 'Palm VII,' or were identified by a more obscure numbering convention -- 'm500' and 'i705.'"