What I should have posted earlier:

So, our little publicity stunt worked out beautifully. Feeling a lag in our press coverage lately, we cooked up a scheme to get some attention—and it worked. We made the front page of News.com, ZDnet, Slashdot, Scripting News, and InternetNews, not to mention countless blogs, all in one day. Our traffic's through the roof! Brilliant!

Fine print for the irony-challenged: That's a joke, folks!