David Galbraith says, "It looks good, but I am already irritated about the spin. This is an online magazine with permalinks." I don't know. I think it's more than that, but I'm not sure what yet. Definitely some interesting things going on in the design—and not just cosmetically.

One annoyance: They have a rating mechanism after each post that says, "Is this blog On or Off?" (meaning, I think, that article or post). That won't confuse anybody as to what the hell a blog is.

And one amusement: Among the banks, media and consulting companies, and a university on AO's eight fouding partner's list is a little yoga studio. (Probably not a coincidence that the founder's last name is Perkins.) I'm not saying there's anything wrong with that. Except for those table borders, of course.