Doc: How companies can sound human, in spite of their PR department

Doc's actually quoting this longer piece about how companies should use weblogs, but I liked Doc's headline better.

The whole corporate public weblog thing is tricky, I think. I'm all for it, but it's easier said than done. Non-company blogs that write about some company-related things, like Kevin Lynch's, and, um...this one — that's also tricky. It may be clear I haven't quite figured it yet. Often, I would prefer not to have to navigate the complexities of that, but then a bunch of bullshit gets flung around, and I feel the need. And then I change my mind.

BTW, I just noticed that the disclaimer didn't make it into this redesign yet. It still applies.