COUNTER-GOOGLING: Companies 'googling' their customers to offer them personalized services.

"Sure, putting COUNTER-GOOGLING to work could be seen as a form of spam. It may even feel creepy to some consumers. But as always, honesty will do the trick: if consumers put their entire life stories online, and you as a company candidly refer to this public information AND make them an offer they can't refuse, more sales may be on the way." Fascinating. <via wholelotta>