9rules Network. What's this? Pretty logo.

Answer: It's a new blog network: "This will be a revenue sharing venture, but will be greatly tilted towards the owners of the sites. Meaning no 50/50 split here. This also helps to keep the 9rules team focused on helping you out because the more we help you, the more we help ourselves."

He seems to have a different approach than the others -- more lightweight, I'd say.