How Not to (offer) Unsubscribe

How annoying is it when you get an email from some company you have a relationship with, but still don't want their "special offers" in your inbox, so you click the unsubscribe button and get this:
How to Unsubscribe
To unsubscribe to optional email notifications from PayPal, please follow these steps:
  1. Log in to your PayPal account
  2. Click the Profile sub-tab, then click the Notifications link under Account Information.
  3. Uncheck the notifications you don?t want to receive
Please note that changes may take up to 10 days to be reflected in our mailings.
No, no, no, no. Three steps to unsubscribe is three too many. I already clicked on the unsubscribe link in the email. Now I'm annoyed and looking at your logo. That's bad branding.