Interesting interview with the creator of Plentyoffish.com over at WorkHappy.net: "There is no such thing as a secret. When I came home from work I sat down and I forced myself to code for a hour or 2. The enemy was thinking, whenever I paused or started to think I would force myself to type something, its amazing how much you can get done when you just type. There are only 1000 or so sites in the world with massive traffic, and of those mine is the only one that is run by a single person."
Also: "For the most part I treated it as a video game, and defeat isn't an option you just find some way to win."
It all is just a big video game, isn't it?