The Sustainable Company Model

David Galbraith has a great post in response to Obvious, subtitled The greening of The Valley, why sustainable companies matter. It touches on a lot of stuff we've been thinking about, which partially led to Obvious Corp, and he articulates it particularly well. A brief snippet:
"The reason why tech. companies have fallen into the mindset of raise money and exit, 'live fast and sell young' is that they traditionally needed large amounts of capital, both to bootstrap and later to fuel growth. They needed to gain 'market share' dictated by quantitative things like price rather than intangibles such as good design . But that has changed."

I have a feeling this is the start of a very interesting conversation. If the messages in my inbox are any indication, a lot of people are thinking similar things. (Certainly, others have been practicing it even longer.)