Sting, buddy, I thought it was about the *music*?: "Sting and his sponsor, Compaq, are taking [corporate music sponsorship] to another octave. Sting's single and album will be released at the same time Compaq will launch its own advertising and branding campaign -- featuring Sting's single. Additionally, Sting's Web site is linked directly to Compaq, with the URL address: Sting.Compaq.com. Sting's CD cover also features Compaq. And Sting may end up appearing in Compaq television commercials." - ZDNet