Al Ries:
"The power of a brand is inversely proportional to its scope... When you put your brand name on everything, that name loses its power... While milking may bring in easy money in the short term, in the long term it wears down the brand until it no longer stands for anything."
"The power of a brand is inversely proportional to its scope... When you put your brand name on everything, that name loses its power... While milking may bring in easy money in the short term, in the long term it wears down the brand until it no longer stands for anything."
InternetNews.com: "Eyecity.com Inc. signed an agreement with Yahoo! Inc. to obtain a license that will allow Eyecity.com to market a Yahoo!-branded eyewear collection.
Eyecity.com said it expects the Yahoo! brand recognition to be a major asset for eyecity.com in the optical market." (via jjg.net)