Oh, and this is lovely. According to this press release, Octopus has a pending patent on their technology, which basically combines drag-and-drop with customizable news. Gee, that's certainly non-obvious. Of course, real drag-and-drop only became available in browsers within the last few months, which may have something to do with the fact that no one has done this before, but I'm certain no one would have thought of put these two highly innovative (20 years ago) things together.