O'Reilly Network: SXSW: Viral Marketing and the Creative Impulse: "These days the Web seems a bit depressing. The headlines are filled with stories about DoubleClick's nefarious handling of user data, Amazon's pushy patents, massive mergers of old media and new media, and sharply diverging fortunes of the NASDAQ and the Dow. What a blast of fresh air, then, to go to Austin for the South by Southwest (SXSW) Interactive conference (March 12-14) and find yourself in the heart of a world you forgot existed -- the intensely creative authors and designers who continue to make the Web a vital place." Yay!