Taylor: "So if you really do want to change the form of what we are all producing on the web, start writing software." Good idea. BTW, I also think it has a lot to do with the examples that are set. It's very possible to to do a lot more interesting things in Blogger than what blogs are currently seen as. For example, follow the link at the beginning of this post. Anyone who would say Captain Cursor is nothing but links and snarky comments with no content value isn't paying attention. But look at the little "powered by" icon in the left-hand column. What do you know.