Coming soon to a magazine near you (like Wired): Web-enabled ads. The Standard: "The technology works like this: A 0.25-inch-tall D appears on the bottom of a print ad to notify the reader that the page has a watermark, which is imperceptible to the eye. The reader holds the page up to a Webcam equipped with Digimarc software, and then the browser opens up." This is pretty interesting from a technology perspective. One question brought up in the article was whether or not people would go to that much trouble for more advertising. My question is, even if they did want more info on the product/company being advertised, which is possible, wouldn't it be less work to just type in the URL that was printed there?