Exposed! The Secret Committee That Selects the Now Compilation CDs: "'We had to convince people that this wouldn't destroy the U.S. record business as we know and love it.' Today, most label presidents are behind the efforts and the Now participants have helped the committee land reluctant bands. 'All the label presidents try to show the artist the logic of being involved in something like this,' says Cooper. 'It can be creative and financially rewarding.'" Yet another example of, as JPB puts it, abundance creating abundance and the modularization and syndication of content. Sort of. It all relates anyway. Expect to see a lot more of this theme in the coming months. Everywhere.