Fat Sites

Interesting article about the weight of web pages -- something I remember thinking a ton about in the past, but rarely occurs to me anymore (even though I know lots of people are still on modems -- outta site, outta mind, I guess. that and I hardly ever design anything anymore). Doesn't seem to occur to most designers these days. The study cited says that the median weight for home pages is now at 89KB. Wowzers. And that's "down from the years of 100KB gorgings." And I thought Blogger was a little hefty at 61K, which is what they consider "optimum." Most amazing is JC Penney, weighing in at 450KB (most of which looks to be external .js files, which may not slow the perceived loading time down terribly, depending on how it's implemented. Of course, they don't mention a lot of the more complicated issues and compromises, such as how much time you're saving users up front by not making them do extra clicks and page loads. They imply that Ameritrade is great at 14KB, but it's basically a splash page. Evhead is currently hitting the scales at around 54K, which fluctuates with each post.