Has Jon Weber at TheStandard -- "While it might have been silly to think that there would be five major online pet-supply companies, it's also silly to think there will be none." -- been reading Megnut -- "Certainly the market couldn't support three online pet stores, but can't it support one?" And furthermore, John writes: "For companies that have the resources and the will to do it, a slow period is actually a great opportunity. Struggling competitors can be pushed to the wall. Great talent can be had relatively easily. Customer loyalty and market share can be built in an environment of relatively little resistance – setting the stage for a huge payoff when business conditions inevitably improve."