ZDNet: News: Commentary

Very good ZDNet Commentary piece by Andreas Pfeiffer (via Scripting): "In a funny way, the current publishing market is similar to the conditions before the birth of DTP: Content creation and management is again the bailiwick of larger players, and it calls for the sort of heavy investment publishing technology required before QuarkXPress changed the equation." Related: Emerging Opportunities in the Expanding Media Space, a report by the same Pfeiffer. This (summary of the actual report, which you can buy for $245) talks about cross-media ("multi-channel") publishing systems and the opportunities therein. What strikes me is that he talks about "channels" that are actually just different formats, e.g., "Imagine you are a newspaper publisher and you want to reach other channels, such as WAP." To me, WAP is not a channel, but a particular way to format content to make it suitable for alternative display devices. This isn't just a semantic argument, because a channel can constitute something much broader -- e.g., different methods of syndication, packaging, and branding of content -- which is a much more interesting emerging trend (and opportunity) -- and, within which, displaying for different devices is but one issue.