Forrester says there's going to be plenty of money for advertising-driven content sites -- they just need to be willing to sell out: "There's no question from looking at what's coming out in the news every day that it's very difficult for sites that are advertising-based to be profitable today. But that's changing, and very rapidly.... If we at least recognize that the ideals of a journalistically high-integrity site are not well-aligned with the ideals of generating a lot of ad revenue, at least at that point we can be honest about it and decide what our options are."