On On

On On.
Thought the days of general-interest Internet magazines were over? AOL, Time Warner turn magazine On with relaunch: "The new publication will cover 'everything online and every consumer-electronics product that you can turn on,' [managing editor, Joshua] Quittner said in a statement." Isn't saying "everything online" at this point pretty much like saying "everything in the world"? People's interests are too specialized online -- as everywhere else -- for everything to be interesting to anyone. According to The NY Times piece, "On will focus less on products and appliances and more on Internet lifestyle and culture." What the hell is the "Internet lifestyle and culture"? A million things to 100 million people. Dumb. (Note: I also said AOL wouldn't go anywhere. I'm not good at things for which I'm not the market.)