About.com launches AmIHotOrNot clone

Are we done or not? Interactive Week reports, that About.com recently launched an AmIHotOrNot clone, called RankPeople.com. How can they do this with a straight face? The money helps, I guess: "'We're very excited about [RankPeople.com],' said About.com spokeswoman Tabatha Sturm. 'We're selling a lot of ads for it, and it generates a lot of traffic.'" Hmm... so that's what they mean when they say...

Welcome to About, the Human Internet, where real people help you get whatever you want from the Web.

Oy, I fear they've lost their way. On the other hand, RankPeople does have a few interesting features AmIHotOrNot doesn't -- such as the ability to send messages to the people in the pictures. And, under the "Track this Picture" button, you can get a JavaScript include to put a thumbnail of the picture, along with the current rank and a link (and an ad) on your site. It just seems odd that About.com -- a public company that ranks among the top networks on the web -- is actually doing this development within the scope of their business. Seems like a prank gone overboard. But I guess it's what the people want?