The artwork of a five-year-old?
...or a sad symbol of the pressures created by the dot-com shakeout? According to inside sources and pure speculation, iSyndicate, which once raised upwards of $55 million from partners such as News Corp. and Microsoft, has clamped down on spending to the degree that they didn't want to spring for a design firm to come up with their new look. In a regretful act of frustration, CEO Joel Maske picked up a Post-it note one of his employees had been doodling on during a sales call and declared it the new logo for the company. His executives, not wanting to debate over anything not directly affecting their mission-critical task of generating revenue by providing "infrastructure and technology to efficiently aggregate, distribute and share digital information within private networks" didn't challenge the declaration. What's next to go? Copywriting?
...or a sad symbol of the pressures created by the dot-com shakeout? According to inside sources and pure speculation, iSyndicate, which once raised upwards of $55 million from partners such as News Corp. and Microsoft, has clamped down on spending to the degree that they didn't want to spring for a design firm to come up with their new look. In a regretful act of frustration, CEO Joel Maske picked up a Post-it note one of his employees had been doodling on during a sales call and declared it the new logo for the company. His executives, not wanting to debate over anything not directly affecting their mission-critical task of generating revenue by providing "infrastructure and technology to efficiently aggregate, distribute and share digital information within private networks" didn't challenge the declaration. What's next to go? Copywriting?