"Imagine an MSNAOLYahoo car. When you climb up in the driver seat, you're offered these four options: 'drive to our partner mall,' 'drive to work,' 'drive to our selected movie multiplex,' 'drive to your mom's place.' Oh, you're still able to drive everywhere else, only you have to do a cumbersome combination of moves with your gear shift and wheel to enable the freewheeling (bad pun intended) feature. And you can't really get rid of the 'are you sure you don't want to drop by our selected restaurant' notices projected on the widshield."