"'If 15 percent of the roughly 150 million people on these networks are willing to pay for the content, that's 20 million customers,' Hunter said. 'It's foolish of any business to deny themselves the opportunity to make that sale.'" Yes. And, if just 1% of the people in the world sent you a measly dollar, you'd be rich! (Not that the larger point is wrong, I just laugh at such optimistic "if" scenarios.)