"The Google story by Fast Company senior editor Keith Hammonds has a lot of meat. But Keith gets obsessive (at times) with the idea that Google must go public, must make money, must get wrecked. He finds it curious that Google isn't interested in that, and that he can find no evidence of any concerns other than serving the customers. What you're left with are some simple rules for how Google works. It's the way H-P and Intel and Applied Materials worked when they were growing. There are also a lot of quotes from Google people who are impatient for users and feedback, but patient with money issues."