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Esther on Syndication and Branding

August 14, 2003

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huh? corp: We do stuff.

"Sometimes, at the meetings, we'll roll up our sleeves like they did in that Century21 commercial, to make it look like we're professional, but still hard-working, and when someone has an idea, the rest of us look at him or her with serious expressions and write stuff down on paper. Unless it's hot and we're wearing short-sleeve shirts. Then there's really nothing to roll up."

Further notes on my TechCrunch50 session

On Tuesday, I was one of the judges for two different sessions at TechCrunch50 : Mobile and Language and Communication Tools . Doing the sessions was kinda fun, and I was glad to be a part—especially alongside Tim O'Reilly, Josh Kopelman, Om Malik, and Rafe Needleman, who co-judged the sessions I was on.

Start with Kindling

Starting a company is like starting a fire—harder than it sounds, and you have to do things in the right order. To start a good fire, you need kindling. Something that will catch easily. You can fail if you have great logs to burn but no kindling to get them started. On the flip side, if you only have newspaper and dry twigs, you'll be off to a quick start, but your fire won't last long. There aren't many fuels that start easily and burn hot and long. So starting with kindling and then transferring the heat to something bigger is key. Also, lighter fluid helps—but only for a short while and only if applied at the right time. Be careful.

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