After just discussing (again) whether or not blogs were clogging Google, with a reporter, a thought occurred to me: The first-name test—e.g., saying Steven Johnson shouldn't show up before Steven Spielberg, because Steven Spielberg is clearly more famous—sounds interesting, but it misses something: That's not what Google is for. Google is not a famousness-ranking-by-first-name engine. It's a search engine. And if you're searching for information about Steven Spielberg, you're not going to do it by just entering his first name. And even if you don't know how to spell his last name, Google does. "Ownership," in Google, of first names is an entertaining ego-stroking diversion by bloggers, but it probably has very little relevance for people trying to find information.