One result of an ever-more-connected, open-standard-driven computing world is its increasingly difficult to decide what product area or business you're in. On the one hand, it's easier to hook products together (in theory), but on the other, it's easy to see, if you're doing X, that it'd be easy and neat to also do Y (because you're competitor's going to anyway) and, while you're at it, Z...and, what does our product do again? Never an easy question to answer, but, I wage, one that has gotten more difficult.