Joi suffers from collapsing identity facets and the tendency to be more conservative about what you write the more people read your blog. It's a fascinating problem. This happened to me years ago, when my site went from something a few friends and strangers read to investors and business partners and critics and press and I stopped saying personal stuff—and probably stopped saying interesting stuff. (Though I had a fraction of the exposure and contexts as Joi, I have a lower threshold.) Sometimes I just stopped saying stuff.