I have to say, the first thing I thought—conflicts and confusion aside—the first thing I thought when I heard about "Open Source Media" was why did they get rid of their cool name just because they got money? So it's great to see they've changed it back to Pajamas Media. But the interesting part of the story, to me, is that the new name came from the guidance of "branding" company. Pajamas Media is such an more rememberable and brandable name than Open Source Media, those consultants should be embarrassed. (Please name them.)
The upside to all this for Pajama's is that there's been so much discussion their name, people are even more likely to remember it. Wait...maybe that branding company is genius!
The upside to all this for Pajama's is that there's been so much discussion their name, people are even more likely to remember it. Wait...maybe that branding company is genius!