Following the Users

As I read this Wall Stree Journal lead-in (sub required), I wondered if it was part of the network's thinking that, if people are spending more time on the Internet than in front of their TVs, maybe that means people prefer what's on the Internet to what's on their TV.
"These days, people are spending as much time in front of a computer as a television -- in some cases, even more. And for television companies, embracing the Internet -- for distributing existing shows as well as for creating new content -- may no longer be optional, but essential."
Goldtoe adds: "So, how long is it gonna be until traditional media folks stop looking at the internet as another way of putting out the same crap they've been doing for 50 years? When are they gonna start having people internally whose job it is to just yell 'Do something new!'"