I wonder if this company that is spending millions of dollars to develop and bring to market a nonstick chewing gum have ever asked themselves if the people who buy gum give a shit. Unfortunately, those leaving gum on sidewalks and subway cars are rarely the people tasked with cleaning it up. If the best they can say is it tastes "as good" as regular brands, they're screwed—other than in the parents-buying-gum-for-their-kids market, which may be huge, heck if I know.