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March 12, 2013
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Popular Posts

Ten Rules for Web Startups

#1: Be Narrow Focus on the smallest possible problem you could solve that would potentially be useful. Most companies start out trying to do too many things, which makes life difficult and turns you into a me-too. Focusing on a small niche has so many advantages: With much less work, you can be the best at what you do. Small things, like a microscopic world, almost always turn out to be bigger than you think when you zoom in. You can much more easily position and market yourself when more focused. And when it comes to partnering, or being acquired, there's less chance for conflict. This is all so logical and, yet, there's a resistance to focusing. I think it comes from a fear of being trivial. Just remember: If you get to be #1 in your category, but your category is too small, then you can broaden your scope—and you can do so with leverage . #2: Be Different Ideas are in the air. There are lots of people thinking about—and probably working on—the same thing you are. And o...

Uh-oh, we've been botspotted!

Some people have noticed in their access logs that there's a "googlebot" requesting files such as, "index.rdf" and "atom.xml" -- common names for XML feeds for blogs. In some cases, these files don't exist where they are requested from, and never have, leading some to speculate that this Google bot is not just crawling links, but looking specifically for feeds. Hmmmm. Others have pointed out that these filenames are common for two "RSS-like" feed formats, but not for other common types. Hmmmm. Could it be that Google is building some sort of feed search, but purposely dissing one (or more) of the most common formats, in order to get people to switch to one of two other formats? Hmmmm. That's pretty brilliant. I wish I'd have thought of it. Of course, since there is no clear business reason for Google to get people to switch between various flavors of open(ish) XML formats, and a clear disadvantage to limiting...

Design the Box

"The team makes the assumption that the product will be sold in a shrink-wrapped box, and their task is to design the product box front and back. This involves coming up with a product name, a graphic, three to four key bullet points on the front to "sell" the product, a detailed feature description on the back, and operating requirements." Great idea.
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