Okay, so you can create an Epinions affiliate site with your own URL (sorta), colors, and logo. Great. When are they going to let you actually do something interesting with the Epinions back-end? Like: Create your own interface/design, focus it to a meaningful area of interest, and give it some personality. For example, I would love to see an Epinions-like site (with awesome design), focused just on San Francisco. Or one focused just on web applications. But let them tie into the Epinions back-end to leverage the web of trust, royalty program, and page views across an entire network of sites.