Dot-com Redux: Are Weblogs, Inc. and Red Herring Playing to the Past?

Some well-articulated points as to why Weblogs, Inc. has a tough row to hoe, summarized: "...it's far more likely that webloggers covering specific market sectors will establish more profitable relationships with content and service providers that will provide a more direct connection with those that they consider their true professional communities. Weblogs are indeed a transformative force, but their force is not likely to be leveraged best by yesterday's stale content concepts."

One thing he doesn't talk about is the sale of advertising and its economies of scale.

Interestingly, I found this via a search ad.